Why Your Company Needs a YouTube Channel
If you want to join digital marketing giants like Apple, Disney, Coca-Cola, Microsoft and more, your company needs a YouTube channel.
If you want to reach some of the 122 million people who access the app daily, your company needs a YouTube channel.
The truth is that YouTube has a significant role to play in the digital marketing landscape. If you don’t take advantage of this platform, whether because you don’t feel you have the expertise to be a YouTube marketer or aren’t sure what goes into video production, you’ll miss out on a significant portion of your target audience.
Furthermore, videos create engagement opportunities that other media types can’t match. After all, a YouTube video engages multiple senses and appeals to large groups of people, even encouraging discussion and interaction in the comments.
Still not convinced? Here’s one more statistic for you: The top YouTube channel by revenue made $54 million in a single year. Clearly, there are a lot of opportunities for success on this platform — all you need to do is team up with a YouTube marketing agency that can help you find them.