Quantifying Success: KPIs and ROI in Enterprise SEO
Assessing the success of an enterprise SEO campaign is vital. Analyzing metrics like organic traffic, keyword rankings, conversion rates, and bounce rates provides insights for optimization decisions.
When calculating ROI, consider revenue from organic search, acquisition costs, and long-term client value. Also, note improvements in industry visibility and authority due to enhanced SEO efforts. This holistic approach helps gauge digital marketing impact on business goals for future planning.