Ecommerce SEO encompasses creating a user-friendly site. Regardless of product diversity, we ensure easy navigation with appropriate sections or categories. Every top-level page is linked from the menu for seamless access.
Clear and intuitive navigation is crucial. Confusing navigation can prompt users to leave quickly, increasing bounce rates. High bounce rates signal search engines that your site may not be relevant, potentially leading to lower rankings. Hence, web and landing page design are critical in ecommerce SEO.
One effective strategy we employ is breadcrumb navigation. Breadcrumbs, provide links at the top of pages, guiding users back to previous sections.