What is a PPC audit?
A PPC audit is a comprehensive analysis of your Pay Per Click activity.
In order to improve the effectiveness of Pay Per Click as part of your marketing strategy, a PPC audit should cover a number of areas and should review the following as a minimum:
- Account and campaign structures
- Ad groups
- Ad copy
- Budgets
All of which will help to improve your business goals and your ROI. We can also provide PPC audits for many Pay Per Click platforms including:
- Google Ads
- Microsoft Ads
- Facebook
- LinkedIn