Rolling Instagram Marketing and Promotions

A successful Instagram marketing campaign relies on relevant and timely content, which is why thriving brands have well-developed, sustainable strategies. With consistent effort from Instagram marketers, your follower count will grow and you’ll see more visitors arriving at your site from this channel.

Rolling Instagram management includes activities that enhance Instagram user engagement and build your following. Your strategist can manage your Instagram account, supporting your brand with image and video posts, stories, shared user-generated content and more.

In addition, your strategist can help you to build relationships with influencers – accounts that may promote brands and content related to the interests of their followers. Sourcing, qualifying and collaborating with influencers requires the expertise to know when both parties are a good match for each other.

Running a rolling Instagram campaign in tandem with other social media efforts can boost your results. Your strategist can help you align your campaign with up to four other social channels. For instance, many brands market on Instagram and Facebook because these platforms share user data.

Custom Instagram Posts

Instead of a rolling Instagram campaign, a social media strategist can help you craft one-off posts to promote blog posts, webinars, events and other offerings. This option might be a good idea if you want to support an in-house social media expert or you’re just dipping your toes into the platform.

We know that, as a brand owner, you’re busy and have a lot of other responsibilities. Your team might not have the hours in the day that should be devoted to regular posting. The benefits that come with consistency are valuable to your company and marketing strategy. As part of the service you receive, your strategist can help you schedule Instagram posts based on our data-driven research and best practices.

Instagram Listening

With over 1 billion people using the platform, it can be difficult to find out what people are saying about your brand. Searching Instagram hashtags and reading through user conversations is resource-intensive, especially for small marketing teams.

Your social media strategist is adept at identifying and assessing what’s being said about your company and its products. Plus, he or she can give you actionable advice on how to respond and nurture your customers according to your goals.

Audience Engagement Videos

Video content has 2 times higher engagement on Instagram, which is what makes this media asset so valuable. Plus, the platform has plenty of different ways to upload video content, from shorter Instagram Reels to longer and more robust IGTV options. With so many choices, your content strategist can help your team identify what’s best for different audiences and goals.

User engagement on Instagram is critical to success. Your brand can gain an advantage by working with a strategist to produce short-form video content that converts. Remember, Instagram is a scrolling app – your brand often has less than a second to make an impression before your Instagram post is scrolled away. A video encourages users to slow down and take in your messaging without asking too much in return.

Instagram Ad Management

Advertising on Instagram follows a pay-per-click model that uses a bidding algorithm to place your ads in users’ feeds and stories. Using the Facebook Ad Manager, you can slice your audience for precision campaigns.

An expert strategist will help you build your ads, identify audiences and develop a competitive bidding strategy. This service can be combined with other PPC platforms.